The collective
Roberto Ruffo

He started taking photographs as a boy and deepened his understanding of the subject through numerous courses.

Passionate about street photography, his references are in the great authors of the past, such as Henri Cartier-Bresson and William Klein, but also Luigi Ghirri, Franco Fontana and other great Italian artists.

In his photos, he is fascinated by reflections, overlays, gestures, and natural light. He seeks a balance between reality and abstraction, between narrative and sensation.

This visual approach is also reflected in Hey Panda Studio, the creative space where he explores and develops his projects, the result of storytelling and observation of reality.

“Photography is for me a way to slow down and really look.”